Search Engine Optimization (SEO) & Marketing (SEM)
Most of your potential customers begin with an online search. Frequently using Google or Bing they will search for something they need or want. People use the internet to fulfill their need for information. SKiPPER Digital will help you meet your customer where they are digitally.
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Using the advanced tools & digital best practices, SKiPPER's SEO Practice, will increase your traffic & rankings for relevant keywords and long-tail phrases that drive new & existing customers to your site.
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Our focuses will include:
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Local SEO
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Local search optimization
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Google My Business
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Citation setup and optimization
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Localized content creation
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ECommerce SEO
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Product optimization
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Site architecture
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Enhanced eCommerce analytics
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Brand awareness
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Technical SEO
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Backlink analysis
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Website migrations
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Schema markup
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Image optimization
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SEO Analytics
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Google Analytics
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Google Tag Manager
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User behavior data
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Reporting and insights
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1.Your Goals
Our experienced marketing consultants work with you to define your digital marketing goals, developing an initial platform to start strategizing your SEO plan.
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2.Site Audit
By combing through your website, we gain a better understanding of the strengths and weaknesses of your current position. Using an extensive range of SEO tools, we identify and prioritize the elements of your website that will provide the most benefit.
3.Competitive Analysis
Auditing your competitors’ actions is a proven way to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.
4.Keyword Research
This critical phase involves an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. Our team analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business' growth.
5.Mapping Optimization
Our SEO strategists lay out how your optimization plan will be implemented, assigning proper key phrases to the appropriate pages on your site. This crucial step ensures your customers find you when searching for terms relevant to your business, products or services.
6.Implementation
Utilizing our research and optimization map, our SEOs apply on-page optimization to your website. We keep track of all changes that we make, helping our team gauge the effectiveness of our plan.
7.Monitor Traffic & Rankings
We monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. These insights not only show us how your site is performing, but can also open our eyes to new opportunities or identify failures. It’s not a crystal ball, but it’s pretty close!
8.Refine SEO Plan
Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.
9.Content Creation
With our content marketing services, our team develops unique content targeted to engage your customers and perform in the search engines.
10.Reporting & Refinement
We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace.