SEO Evaluation
SKiPPER's SEO Evaluation Process is among the most thorough in the industry & will guarantee results for your organization.
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Establish Your Unique Goals
A SKiPPER Digital Strategist will work with you to better understand your organization & goals. From there we will establish your SEO Plan.
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Conduct A Site Audit
A Digital Strategist will evaluate your site to get a better understanding of your SEO strengths, weaknesses & growth opportunities. We will use a variety of SEO tools to identify and prioritize the elements of your website that will provide the most benefit.
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Conduct A Competitive Analysis
Auditing competitors’ digital presence is a proven method to distinguish your unique value proposition. This also helps our SEO team highlight your business’ strengths while staying in tune with the competitive landscape of your industry.
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Keyword Research
During this phase, your strategist will conduct an in-depth analysis of popular search terms, combined with useful insights into how your customers are searching. We will analyzes search volume, competition and opportunity through a host of keyword tools to identify the terms that are most valuable for your business' growth.
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Keyword Mapping Optimization
Your SEO strategists map out how your SEO Plan will be implemented, assigning proper key phrases to the appropriate pages on your site & recommending new content if necessary. This critical phase ensures your new & existing customers find you when searching for terms relevant to your business, products or services.
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Implementation
Utilizing all of the research & data realized from the previous phases, this is where we implement our recommendations. We document & track each of the changes made.
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Ongoing Monitoring
For at least 3 months after the implementation, your Digital Strategist will monitor how your site is performing by analyzing metrics collected via Google Analytics and Search Console. Monitoring will show us how your site is improving & can also open our eyes to new opportunities. Monitoring may also lead to the need to refine the SEO Plan. Using site performance data, we modify our SEO plan and continue to improve your search engine optimization. Studying your analytics data allows us to make necessary adjustments to your optimization and continue to convert visitors into customers.
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Content Development
Our Content Development Practice can develop unique, relevant & keyword rich content targeted to engage your customers and perform in the search engines.
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Reporting
We continue to monitor and report your site’s performance routinely. This includes checking your analytics data along with your site’s overall health, allowing our team to stay on top of your site’s positioning in the marketplace & alert you to new opportunities.